This Natural Niacinamide Serum Tackles All Your Skincare Concerns

November 5, 2019

Amazon shoppers have a knack for turning under-the-radar beauty products into cult favorites. In fact, they’re the reason many have added top picks like InstaNaturals Vitamin C Serum, Aztec Healing Clay Mask, and Majestic Pure Gold Mask to their skincare routine. But there are downsides to the Amazon Hall of Fame. Some products get overlooked because their competitors receive tens of thousands of reviews and ratings.

One worthy competitor vying for the Amazon spotlight is InstaNatural’s Niacinamide Serum ($16; While 85 percent of customers gave it a positive review, the anti-aging serum isn’t on any bestseller or most-wanted list. Instead, it slips under the radar, waiting for someone to stumble upon it while searching for an anti-aging serum.

But we’re officially bringing this affordable anti-aging serum into the limelight. It addresses a range of skin concerns like dryness, hyperpigmentation, acne, wrinkles, and redness through an anti-aging blend of niacinamide (aka B3), hyaluronic acid, and vitamin E. It’s a lightweight formula that’s designed to help reduce the appearance of dryness, hyperpigmentation, acne, wrinkles, and redness.

The superstar of the lightweight formula is niacinamide. Previously a healthy dive into the multi-purpose ingredient found that it can strengthen the skin’s barrier, lighten dark spots, tighten pores, hydrate skin and soothe acne or rosacea. Additionally, it fights the signs of aging (with the help of vitamin E) by boosting collagen production and increasing skin elasticity. Talk about an all-in-one product.

To buy: InstaNatural Niacinamide Serum, $167;

And shoppers confirm that it does help treat acne, reduce redness and swelling, brighten skin tone, and reduce fine lines. In fact, many reviewers report that they’re using a second or third bottle of the serum, calling it their “holy grail” or “magic in a bottle.”

“I’m a believer,” wrote one 5-star reviewer, “I’ve been using this product for 6 months now and I’ve gotten so many compliments on my complexion. It’s the only change I’ve made to my skincare routine. My friends of many years have been raving about my skin lately, seriously because of this.”

Another rave.” On my fourth bottle, can’t live without this! I have struggled with acne since I was a teenager and have never been happy with my skin tone. I finally have clear skin! I’ve used a lot of expensive moisturizers/serums, including HA5, and nothing compares to the results I’ve gotten with this.”

With all these benefits, there’s no doubt that this anti-aging serum will rise to the top in no time. Now is the time to grab a bottle or two before the internet becomes completely obsessed.